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Impact Report demo — CharityFrog

Sep 2025 – Aug 2026
Reporting period
24
Pages in draft
9 of 10
Sections complete
1 afternoon
vs. 6 weeks manually
Time to build

Impact Report 2025/26

🟢 9 of 10 sections ready · 1 in progress · Publishes 30 Sep
Report sections
10 sections · 24 pages
Last built: 3 hours ago
4. James's Story
✓ Ready for review🛡️ Consent: newsletter, socials, film
Challenging MND · Impact Report 2025/2608
Eighteen months after my diagnosis, I jumped out of a plane. It was the most alive I've felt since. That is what Challenging MND builds — not just services, but moments.
— James, 61 · Beneficiary since March 2025

James's Story

How a Bristol grandad turned his diagnosis into a fundraising moment that raised £18,400 for the charity that supports him.

James Hollingworth was diagnosed with motor neurone disease in March 2025. He was 60 years old. He'd spent his career in Bristol as a stonemason, and he'd never so much as sat on a plane.

Eighteen months later — in July 2026 — he jumped out of one.

The Old Sarum skydive was James's idea. He rang the office one Tuesday morning and told our fundraising lead: "I want to do the biggest thing you've ever seen me do. And I want the money to go to the people you help next."

Between James and eleven other jumpers, the day raised £18,400. Every pound goes directly into the fund we use to grant equipment, respite trips, and home adaptations to families across the UK living with MND.

But the money isn't what James wants to be remembered for. When we sat down with him afterwards, he said the jump gave him something the diagnosis had taken away — the feeling that his body could still do a thing worth doing.

That is the work Challenging MND exists for. Not just the wheelchairs and the ramps and the grants — although those matter, and this year we approved £284,000 of them. What matters is the day after the wheelchair arrives. The morning after the ramp is installed. The moment James stepped out of the plane and knew he was still here.

This report is full of those moments. Thank you for being the reason they happen.

Photo consent given by James Hollingworth on 3 July 2026. All beneficiary stories in this report are shared with signed consent on file.
🤖 AI notes on this section
  • Voice: locked to Challenging MND tone — warm, plain-English, no clichés
  • Quote source: extracted from Sarah Rolston's video interview with James, 28 July 2026
  • Numbers cross-checked: £18,400 (Fundraising module), £284,000 (Beneficiary System)
  • Consent: newsletter + socials + film + print report all cleared (3 July 2026)
  • Design: pullquote layout applied automatically to any story with a standout quote

The year in numbers

Every figure pulled live from your systems. Change a number in Xero, the report updates.
£284,000
Direct support granted to families
Beneficiary System
187
Beneficiary cases supported
Beneficiary System
£412,000
Total income raised
Xero
83%
Of income spent on charitable activity
Xero
5
Grants won this year
Grant System
£68,400
Corporate partnership value
Corporate Partnerships
47,200
People reached on social
Social Media System
4.2 days
Average beneficiary decision time
Beneficiary System
🤖 AI is working on right now
  • Drafting section 9 (The Year Ahead) — pulling from Strategic Growth Plan, waiting on Emma's sign-off
  • Preparing 3 tailored funder versions — Garfield Weston, Rank, National Lottery
  • Selecting hero images from 240 photos across the year, matched to each section's tone
  • Building the appendix — audited accounts, trustees list, safeguarding policy summary

3 tailored funder versions

Same core report, but each version emphasises the outcomes that funder cares most about.
Garfield Weston Foundation
Long-term core funders
This version emphasises:
  • ·Beneficiary case volumes and demographics
  • ·Safeguarding and governance evidence
  • ·Multi-year outcome trends
✓ Ready
The Rank Foundation
Recent grantor · Focus on carers
This version emphasises:
  • ·Family & carer support outcomes
  • ·Regional distribution of beneficiaries
  • ·Programme innovation stories
✓ Ready
National Lottery Community Fund
Application in progress
This version emphasises:
  • ·Community reach and inclusion metrics
  • ·Volunteer engagement
  • ·Three-year strategic outcomes
⏳ Building

Previous reports

Impact Report 2024/25
Published Sep 2025
22 pages · 3 funder versions
Impact Report 2023/24
Published Oct 2024
20 pages · 2 funder versions
Impact Report 2022/23
Published Nov 2023
18 pages · 1 funder version